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Meeting Date:
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3/17/2020 - 5:30 PM
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Category:
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ITEMS OF BUSINESS
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Type:
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Action
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Subject:
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8. Action on a Request to Approve a Memorandum of Understanding (MOU) with Public Works Solutions (PWS MKE), LLC, Regarding Identifying and Securing Naming Rights and Sponsorship Opportunities for Athletic and Recreation Facilities
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Strategic Plan Compatibility Statement:
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Goal 3 Effective and Efficient Operations
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Attachments
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PWS MKE, LLC MOU 2020-21
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File Attachment:
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Background:
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The Administration is requesting authorization to enter into a Memorandum of Understanding (MOU) with Public Works Solutions (PWS MKE), LLC, for the purpose of identifying and securing naming rights and sponsorship opportunities for athletic and recreation facilities.
Administrative Policy 9.08, Advertising in the Schools, allows for paid advertising within district buildings and upon district premises for the benefit of the district, its schools, students, employees, programs, and the community. In 2009, the policy was amended to include MPS athletic facilities, stadiums, baseball fields, gymnasiums, and other venues where paid advertising would be directed primarily to members of the public.
The recent redevelopment of four athletic stadiums, along with the revitalization efforts associated with the MPS playfield projects has created marketable collateral for sponsor investment. Funds generated from naming rights and sponsor agreements will be used to support maintenance of new athletic/recreational facilities, upgrades to existing athletic/recreational facilities, as well as supply and equipment needs for high school athletic programs.
Following the release of a request for information on July 9, 2019, the Administration selected PWS MKE, LLC, to assist the district in the identification of potential sponsorship/naming rights opportunities. The proposed MOU will allow PWS MKE, LLC, to collaborate with Administration to conduct an asset analysis, develop a marketing plan, and to facilitate naming-rights discussions with potential sponsors.
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Fiscal Impact Statement:
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This item does not authorize any expenditures.
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Implementation and Assessment Plan
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Upon Board approval, the Administration will enter into an Memorandum of Understanding with PWS MKE, LLC to conduct an asset analysis, develop a comprehensive marketing plan, valuation, prospect list, and proposal development to begin discussions with interested advertisers.
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Recommendation:
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The Administration recommends that the Board authorize the Memorandum of Understanding with PWS MKE, LLC, regarding identifying and securing naming rights and sponsorship opportunities for athletic and recreational facilities as set forth in the attachment to this item.
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Approvals:
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Recommended By:
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Signed By:
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Lynn Greb - Senior Director
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Signed By:
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Adria D Maddaleni - Director
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Signed By:
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Martha Kreitzman - Chief Financial Officer
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Signed By:
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Calvin Fermin - Deputy Superintendent
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Signed By:
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Keith Posley, Ed.D. - Superintendent
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